The SBDC Knows the ABCs of Small Business

Rising Tide
March 19, 2019 By Grace Wood

Forming a technology startup is never easy. Besides inventions and patents, teams must know how to present a pitch deck, find investors, work through government hurdles and more. Through its consulting services, the Small Business Development Center (SBDC) @ UCI Applied Innovation reduces confusion around these and other pain points.

The SBDC program, funded in part through the Small Business Administration (SBA), comprises 63 networks and more than 1,000 locations throughout the United States. The Orange County Inland Empire SBDC Network, one of five networks in California, is the second-highest-performing network in the country and includes the one at Applied Innovation.

Applied Innovation became the new host of the SBDC in January 2018. With this new relationship, the SBDC leverages many of the university’s resources for its clients and provides the university with more community connections.

“The facility itself just generates excitement,” said Bill Waldo, senior consultant, SBDC @ Applied Innovation. “When an entrepreneur walks in here they start to feel like they’re in business because they feel the energy of the Cove.”
SBDC business consultants offer no-cost, one-on-one, confidential consulting services primarily for technology, life science, med-tech and med-device business sectors. Consultants are experts in their fields and often discuss topics like funding-readiness, finding investors, marketing and sales strategy, commercialization and government funding.

Additionally, the SBDC offers several educational workshops and events at the Cove throughout the year, which are generally free and open to the public. These events cover a wide variety of topics related to starting a business.

“We have a broad network of resources for anybody,” said Julie Cranston, director, SBDC @ Applied Innovation. “As hard as you want to work, that’s as fast as you’re going to get your business going.”

To book an appointment, email Julie Cranston at julie.cranston@uci.edu.

For more information about SBDC @ Applied Innovation, visit sbdctech.com/uciappliedinnovation.

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