Lunch and Learn with Angelo Ponzi
May 12, 2017
12:00 pm - 1:00 pm
Your brand is made up of so many different tangible and intangible attributes, as business leaders and marketers it’s essential you understand how they work together in defining your unique positioning, which ultimately drives your brand message, image, equity and revenues. Whether you’re developing your brand or refining it, there are three areas you need to focus on to make sure it’s successful and enduring—these are Insights, Brand and Plan. This presentation will discuss the role research can play in defining your B2B or B2C brand and how it’s critical to understand the dynamics of the market you’re competing in, as well as how implementing predictive analytics can help drive revenue. Attendees will leave with a greater understanding of the importance research and predictive analytics can have in shaping and communicating their brand’s unique position and values to their customers and prospects, as well as use this knowledge to develop better competitive strategies to grow revenue.