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Lunch & Learn: Creating Customer Loyalty (And How to Keep It!)

May 3

12:00 pm - 1:00 pm

Speakers: Steve Blanc

Customer loyalty is the “holy grail” companies and sales professionals seek and successful companies and sales professionals have. Data shows loyalty has little to do comparatively with the product or service but how customers experience it.
Through this presentation I will facilitate an experience where the audience will learn how to create loyalty from their customers and other stakeholders.

About the speaker:

Throughout a successful three-decade business tenure, Steve consistently achieved unprecedented results in multiple sales, marketing and general management roles while successfully leading both domestic and international sales teams. He progressed to the highest level of executive sales responsibility within the multi-billion-dollar life sciences diagnostic company, Beckman Coulter.

He has a demonstrated passion to help small companies reach beyond the space of simply enduring. He accomplishes this on a solid foundation of trust and successful outcomes. Steve is a strategic and tactical specialist in leading sales teams and driving company growth. Steve is also a certified facilitator with CEB to teach the Challenger Sales methodology and has done so to several Fortune 100 companies. In addition, he consults and serves as a trusted advisor to several companies.

On a personal front he enjoys a variety of outdoor activities; traveling and a desire to contribute to his community. Steve is a Success Coach for Working Wardrobes, an Ambassador for Second Harvest Food Bank in Orange County. He participates as a “Big Brother” and is a member of the Board of Directors for the Orange County Chapter of Big Brothers Big Sisters.

UCI Applied Innovation & SBDC @ UCI Applied Innovation host a Lunch & Learn series at the Cove where subject matter experts present on a particular topic within or relevant to innovation and entrepreneurship. Topics range in breadth from branding and marketing to pitching mistakes to avoid, investor relations, prototyping, and more.

The SBDC @ Applied Innovation is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs and services are extended to the public on a nondiscriminatory basis.

These events are free and open to the public.

Sponsored by: Inbrace

We have discontinued offering pizza during this event. Guests are encouraged to bring their bagged lunches. Doors open at 11:30 a.m. Please arrive early for check-in.