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Recruiting For Your Startup? Here’s Why You Need a Compelling Equity Story

April 19, 2019

12:00 pm - 1:00 pm


You’ve poured countless hours into finding the perfect candidate. From sourcing, screening and giving your candidate the best white-glove experience. Now you’re at the offer stage, but your candidate suddenly has four other offers!

You have approval for 3,000 shares and a base salary $30,000 below the other offers. You do your best to sell the potential, but you leave the conversation believing if your candidate declines, it’s only because you didn’t have $30,000 more to offer. The truth is, there’s more you could have done. This presentation will cover:

  • The value in framing a compelling equity story
  • How to frame a compelling and honest equity story
  • An easy-to-follow framework for discussing equity with candidates


About the Speaker:

Kan Ta is a former practicing attorney who switched to talent acquisition. He was in the legal profession for nearly eight years working at a major international law firm and at smaller boutique firms. After realizing private practice was no longer for him, he transitioned over into legal recruiting helping attorneys navigate and develop their careers.


Kan joined Binc eight years ago and currently operates as Binc’s San Francisco General Manager and General Counsel. At Binc, he’s had the honor of leading and advising client engagements of all shapes and sizes. Notable clients include helping scale up Pinterest (when they were less than 15 employees), Airbnb (when the engineering team was less than 50), Reddit (when Steve Huffman returned as CEO), and Coinbase (on the eve of crypto madness).


He gets excited collaborating with clients on value prop, conversion metrics, recruiting culture, comp and equity, and anything under the sun helping companies attract, hire and retain talent.




UCI Applied Innovation & SBDC host a Lunch & Learn series at the Cove where subject matter experts present on a particular topic within or relevant to innovation and entrepreneurship. Topics range in breadth from branding and marketing to pitching mistakes to avoid, investor relations, prototyping, and more.

The SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs and services are extended to the public on a nondiscriminatory basis.

These events are free and open to the public..

Sponsored by: Inbrace

We have discontinued offering pizza during this event. Guests are encouraged to bring their bagged lunches. Doors open at 11:30 a.m. Please arrive early for check-in.