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SBDC Workshop: Three Frameworks for Finding and Defining Your Value Proposition

May 10

12:00 pm - 3:00 pm

Ghostbuster, Blockbusters, and Milkshakes… What do they have in common, and how does it relate to defining your value proposition and building a story around that?

Learn about 3 frameworks to systematically and strategically analyze your value proposition in order to articulate it for your customers or for investors.

Speakers: Laura Beken

Laura Beken is a business consultant with SBDC @ UCI Applied Innovation where she works with high tech high growth startups.

She is a Chief Strategy Office at the Archetype Mobility, a company providing digital tools and AI for researchers to enable next generation clinical trials.

In her prior roles she managed CHOC Children’s Hospital Medical Intelligence and Innovation Institute, she was an editor for the Physicians News Network, she had her own digital startup in the online video space, worked as a software engineer, a designer for the Scripps Institute of Oceanography, and she was a figure skating coach for a number of years.

Laura has degrees in Psychology, in Visual Arts/Media and a Healthcare MBA.