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What Are Four Categories of Value Creation and Why Should You Care?

April 26

12:00 pm - 1:30 pm

Learn about a framework of value creation that focuses on 4 categories of value. Discover how the framework can help you better articulate your value proposition to your clients or to investors. Use a systematic way to analyze value propositions to make it easier to make strategic decisions and clearly define and communicate what your unique proposition is.

Speaker: Laura Beken

Laura Beken is a business consultant with SBDC @ UCI Applied Innovation where she works with high tech high growth startups.

She is a Chief Strategy Office at the Archetype Mobility, a company providing digital tools and AI for researchers to enable next generation clinical trials.

In her prior roles she managed CHOC Children’s Hospital Medical Intelligence and Innovation Institute, she was an editor for the Physicians News Network, she had her own digital startup in the online video space, worked as a software engineer, a designer for the Scripps Institute of Oceanography, and she was a figure skating coach for a number of years.

Laura has degrees in Psychology, in Visual Arts/Media and a Healthcare MBA.