Wayfinder Startup CEO Martha Montoya Featured in New Agtech Book

Making Waves
April 22, 2021 By Ethan Perez

Martha Montoya, founder and CEO of Wayfinder startup AG Tools, was recently featured in a new book that spotlights women innovators who are solving major challenges in the agricultural industry – such as labor shortage, food waste and soil health – through the application of science, technology, engineering and math.

The cover of Amy Wu's book,“From Farms to Incubators: Women Innovators Revolutionizing How our Food is Grown.”

The cover of Amy Wu’s book, “From Farms to Incubators: Women Innovators Revolutionizing How our Food is Grown.”
Image provided by Amy Wu

The book, “From Farms to Incubators: Women Innovators Revolutionizing How our Food is Grown,” was written by award-winning journalist Amy Wu, whose previous work has highlighted important issues faced by farmers and others in the agricultural industry.

“Farmers are facing a lot of challenges from water shortage to labor shortage and everything that climate change has created,” said Wu. “And agriculture and technology are not sectors where women traditionally have had a place in leadership, so [agtech] is an exciting sector that has allowed women – especially with STEM backgrounds – to show their expertise and solve big-impact problems.”

Wu, who serves as chief content director of From Farms to Incubators, a multimedia platform she founded in 2017, uses videography, photography and the written word to share the stories of women innovating in agriculture and agtech across the globe. Through her work, Wu met with Montoya to learn about the impact she is making in the agriculture industry with AG Tools.

“Amy’s diligent research and interview brought up so many angles of my life and helped me explain why I chose agriculture and agtech,” said Montoya. “How my leadership skills, creative cartooning life, coffee farming upbringing and my service to others through many paths since childhood reminded me that agtech is to ensure we empower the most valuable asset in a farm: the farmer.”

AG Tools, which continues to achieve success after success, is a software company that brings big data, analytics, reports and forecasts to the agriculture supply chain to increase profitability, minimize food loss and provide peace of mind for farmers, shippers and buyers in the agriculture industry.

Learn more about AG Tools.

Main Photo: Provided by AG Tools

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