The information we collect from you depends on how you interact with our websites and connected applications. In general, we collect personal information when you provide it to us, or it is collected automatically. You may provide us personal information when you subscribe to our newsletter, request materials, register for an event, answer surveys, fill out forms or when you sign in as a visitor at our offices. Information collected automatically through connected applications may include your general location, operating system, industry, pages viewed and buttons clicked.

We may use your information for the following purposes:

• Other UC locations or departments: Other UC locations or departments in order to provide you with a UC Service or where it is in UC’s legitimate interests.
• Service Providers: Vendors that need access to your Personal Data in order to provide UC Irvine Services.
• Public and Governmental Authorities: Entities that regulate or have jurisdiction over UC such as regulatory authorities, law enforcement, public bodies, and judicial bodies.
• Corporate Transactions: A third party in connection with any proposed or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of UC’s business.

If your Personal Data is shared with a third party, UC will require that the third party use appropriate measures to protect the confidentiality and security of your Personal Data.

When you’ve previously provided or have opted to receive communications from us, we may use your interactions with us on social media, combined with information we already have about you to develop more targeted content. Our social media marketing tool Sprout Social may retain details of your publicly available social media handle.

When you visit our web sites, you may be issued a “cookie,” which helps track your session while online. Cookies are small data files stored on your hard drive. Among other things, cookies help to make your site visit more relevant and personalized for you. We use cookies to see which programs and pages are popular and to count visits to our sites. Most browsers are initially set to accept cookies. If you would prefer, you may set your browser to refuse cookies or alert you when cookies are being sent; however, it is possible that some parts of our sites will not function properly if you do so. For more information on how to do this visit: www.allaboutcookies.org.

You may encounter links to web pages of entities not managed or maintained by UCI Beall Applied Innovation. Those web pages may have privacy policies that differ from this one. You also may encounter links to web sites of organizations not directly affiliated with UCI Beall Applied Innovation. Please be aware that UCI Beall Applied Innovation is not responsible for the information practices of external organizations. We recommend you review the privacy statements of each web page that collects personal information.

UC takes appropriate physical, administrative and technical measures to protect Personal Data that are consistent with applicable privacy and data security laws and regulations. For more information about how UC protects data, refer to Systemwide Information Security Policies and Standards.

UC will only retain your Personal Data for the duration necessary for the data collection purposes identified above, unless there is a legal requirement to maintain it for a longer period.

Questions regarding your options to review, modify or delete previously provided personal information should be directed to cove@uci.edu.